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  1. SearchDay | Launch Google Freedom Now

    Part 2 BY THE NUMBERS Deciding whether to outsource your landing page optimization and testing program is not an easy decision. Here are three more important considerations before you choose to outsource your testing program or "insource" it by...

  2. Implementing your Search Strategy for the Latino Market, Part 2

    Carberry also recommends search marketers select Google Maps (in the Google AdWords program) for localized, geo-targeted advertising to U.S.regions and cities with high Hispanic populations. At SES Latino, Brad Geddes of LocalLaunch presented a...

  3. Search Engine Contextual Ads Gain Momentum

    Google Content-Targeted Advertising https://adwords.google.com/select/ct.html The only variable was the distribution channel -- AdWords versus AdSense," he said. Byrd compared a familiar search ads product (Google AdWords) with a new contextual ads...

  4. Compare & Contrast: Ad Guidelines At Overture & Google

    And when I say Google, keep in mind that I'm referring to the Google AdWords program. Google AdWords: Editorial Guidelines https://adwords.google.com/select/guidelines.html Google AdWords: FAQ https://adwords.google.com/select/faq/faq_all.html

  5. The Search Engine Report, July 1, 2002, Number 68

    In particular, there's a mention of how Google AdWords may now be shown in the Premium Sponsorship area and Overture listings showing up in front of visitors to Yahoo.com from outside the US Google Upgrades Appliance SearchDay, June 17, 2002...

  6. The Search Engine Report July 1, 2002 - Number 68

    In particular, there's a mention of how Google AdWords may now be shown in the Premium Sponsorship area and Overture listings showing up in front of visitors to Yahoo.com from outside the US Google Upgrades Appliance SearchDay, June 17, 2002...