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  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Every business is different and the level of attention needed for certain accounts will vary. Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords.

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business...

  3. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Every content marketing program should leverage tools and...