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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    LC: One of our aims with the new SES events is to provide an easily digestible content program that is not overwhelming to look at with multiple tracks and multiple sessions that you can't attend all in one day.

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    However, don't ignore the relationship between any two metrics as you optimize your program. It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  4. So... You Think SEO Has Changed?

    In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program was crucial. Aligning digital assets that cater towards those folks with the keywords that they commonly use...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Among those Bonney enlisted during the early days of the agency were Paul Haney and Jack King, who would soon play key roles during the Apollo...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    It's our fourth year for the program and we got picked up by all the major media outlets in the marketing industry – and we didn't do anything! It's all about aligning the content to business goals. The differences in their opinions clearly reflect...