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Business Program

  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. So... You Think SEO Has Changed?

    In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program was crucial. Aligning digital assets that cater towards those folks with the keywords that they commonly use...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Host a podcast, video program, or interview show. Are you promoting a specific business, or building your brand as the foundation for a career in a specific industry? According to the Harvard Business Review, it begins with your brand which is...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Among those Bonney enlisted during the early days of the agency were Paul Haney and Jack King, who would soon play key roles during the Apollo...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    It's our fourth year for the program and we got picked up by all the major media outlets in the marketing industry – and we didn't do anything! It's all about aligning the content to business goals. The differences in their opinions clearly reflect...

  6. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Every business is different and the level of attention needed for certain accounts will vary. Just like a car's engine, PPC management needs regular tune-ups and maintenance in order to perform at the optimal...

  7. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. Since details like address, hours, and directions are shared, retailers should treat local storefronts like...

  8. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. PLAs are another great way to take up brand real estate for an ecommerce...

  9. How to Plan Effectively for Content Marketing in 2014

    To begin content planning in relation to your social media marketing program, you'll need to run some KPI and analytical reports on current content sharing and consumption to assess in which areas your future content should focus.

  10. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  11. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Email marketing: Develop an email marketing program targeted to individuals who purchase specifically during the holidays. Your business may thrive in Q4 or perhaps in Q1. The objectives of your hangover cure will be specific to your business.

  12. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Or, even if they stuck with the program for the full 10 days, they'd go straight back to their bad habits once it ended. But there's one element of the program that I haven't yet mentioned that I believe is making all the difference.