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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Seasoned UX veterans have plenty of examples of how they have optimized common processes. Air: 2-3 business days Ground: 6-10 business days Users lack the knowledge regarding how long it takes to prepare the product for shipping, when the shipper...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. The topic is once again front and center in the Web marketing industry with research coming from...

  3. 4 UX Tips That Will Improve Your Content Strategy

    Before you roll out a content plan, find the areas of your conversion processes that are causing users to bail. Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    In order to achieve optimal results at scale, you need to automate processes where possible. Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Localize on-page business content (e.g.hours...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them once every six to eight weeks. Put together a list that includes both successful direct...