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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Warehouse the data and put processes in place so this hub is constantly updated. Warehouse the data in a centralized location and put processes in place so this hub is constantly updated. Making the updates in a timely fashion is critically...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Put some scripted processes in place for your customer service department to transition a complaint originating in social media to a phone call or private chat as quickly as possible. And with that comes a new expectation - your business better be...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The first requirement to attribution modeling is setting up good tagging governance and processes. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    Seasoned UX veterans have plenty of examples of how they have optimized common processes. Air: 2-3 business days Ground: 6-10 business days Users lack the knowledge regarding how long it takes to prepare the product for shipping, when the shipper...

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. The topic is once again front and center in the Web marketing industry with research coming from...

  6. 4 UX Tips That Will Improve Your Content Strategy

    Before you roll out a content plan, find the areas of your conversion processes that are causing users to bail. Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your...