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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Can [VENDOR NAME] provide a copy of a penetration test and vulnerability assessment of systems that process, store, or transmit our data that was conducted...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  3. Understanding Your Social Customer Engagement Scenario

    Social customer relationship management (CRM) is all about brands engaging the social customer -- or interactions with transactions. But where is your company when it comes to social CRM? As with the previous posts, this all designed to make social...

  4. Visualizing the Social CRM Process

    Now let's walk through a potential social CRM process, so that you can visually see what we're dealing with and how it fits within an organization. This is what a social CRM process can look like. The response is now delivered, captured in the CRM...

  5. Interactions With Transactions: Understanding Social CRM

    Social CRM focuses on the front-end customer interaction, but also heavily on the back-end process that makes everything work. All of these tools are usually supported by a CRM strategy and process; technology is simply an enabler.