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  1. 10 Google Analytics Custom Events That Track the Untrackable

    You can see if your gains in lead conversion established on the website persist all of the way through the sales process or if they only work to artificially widen the funnel further upstream. By default, none of this engagement is trackable, but...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    For example, ROI can be attributed to keyword data and used to identify phrases from leads that are closer, or farther away from the decision process. For example, if the marketing automation team is developing a monthly whitepaper, the SEO team...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. The latter part of that process (step 6) involves selecting...