SEO News

Business Process Mapping

  1. 4 Pitfalls to Avoid Heading Into the Holidays

    I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as things change. Many brands still struggle with the true value of mobile to their business.

  2. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Sixty-six percent of superstars reported involvement with content creation at the beginning of the content process, while less than one out of 10 (9 percent) remain involved only at the end. The process showed that the majority of traffic came from...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    The latter part of that process (step 6) involves selecting tactics to best achieve the defined goal metrics, in turn leading us to ROI opportunities. Social Media Tactic Planning Process The toughest part in going through the tactic selection...

  4. Creative Content Marketing: Winning Hearts, Minds & Wallets

    As part of this process, research, auditing and listening are of key importance. His cartoons have grown by word of mouth to reach 100,000 business readers each week and have been featured by the Wall Street Journal, Fast Company, Forbes, and the...