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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #1: The People You Hire Will Make or Break Your Agency If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality employees, because the people you hire will be the number one driver...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    More than denigrating wannabe UX designers, my intent is to help you hire a more qualified UX professional and achieve real UX successes. UX is a two-part process beginning with a scientific, disciplined approach to understanding the users...

  3. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. Whether this is a step in your process (i.e.your writer or editor acts at your content strategist...

  4. 7 Reasons Your Blog Sucks & How to Fix It

    Hire someone who can write. People love process-driven content that helps them solve a problem. All too often, small business or startup owners try to wear every hat; they’re the founder, CEO, webmaster, head of accounts receivable, and the company...

  5. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    The hiring process was fraught with issues: misrepresentation of skills, unreliable people, laziness, time wasters, and the list goes on. If you're a small business owner or CEO of a growing company and require great talent, look no further than...

  6. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Thoroughly vet the SEO agency or consultant you are planning to hire. I took him through a process I normally take blindsided Penguin victims through to try and determine how the links were set up. After Penguin 2.1 was released, I received a call...

  7. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Understand the Scope of Work: Fully understand the scope of work when you hire a third party. During this process, I kept a close eye on the website via Google Webmaster Tools, Google Analytics, and via third-party link analysis tools.

  8. Win Earned, Owned and Even ‘Paid’ Links With Content

    Hire them! What kind of content will be discovered and can you help this process by using seeding and influencer outreach to guarantee your key evangelists find what you are looking for. Remember here that the channel is all about the ‘customer as...