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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    UX is a two-part process beginning with a scientific, disciplined approach to understanding the users' problems, from their perspective. Do they describe their process in terms of a two-part process: redefine the problem, create the solutions?

  2. Content Conundrum: The Vanity vs. Performance Dilemma

    The author comes back and says, "This help x customer with this, helped convert x amount of business, helped influence x in their decision making process. Just make sure you set up a process to measure your content objectives at each stage of the...