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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as opposed to simply addressing the symptoms. Below is the list of questions we asked ourselves during this discovery...

  2. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. Googlebot is better learning how to understand...

  3. 4 UX Tips That Will Improve Your Content Strategy

    At what stage of the purchase process does this buyer persona start to consume content from our business? Instead, create targeted content for each stage of a persona's buying process. What is it about our product or service that the buyer isn't...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The ability to pull together data from multiple sources in one place, process it in a standardized manner, and package it in a way a marketer can understand. The power to collaborate with other business units across a company and its teams when...

  5. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Understand that reservations can pop up at many different junctures in the process. Research the process for becoming a contributor. Write a letter of introduction that initiates the process. Are you promoting a specific business, or building your...

  6. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    So my advice is you might have to go through difficult process of reconsideration request, disavowing links, or whatever it is you need to do, getting links off the web, to clean things up. When it comes to ranking in Google search, many webmasters...

  7. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Certainly there is much to learn from the likes of these modern content farms, but what basic tenets should rule your quality assurance process? Big brands can experiment with interesting topics that might be tangentially related to their business...