PLA managers need to possess the tools and skills to process these data sets regularly (often multiple times per day) while also adding value to them as a response to changes in inventory, performance, competition, etc.
Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusivelywhen performing research online. Highlighting the ever-increasing importance of mobile in conversions, the study shows one...
Twitter Testing New Local Discovery Features — And It’s About Time – AllThingsD"Twitter is in the process of testing a new feature that lets you discover tweets from people within a certain distance of your location.
Content governance defines the players, process, and technical requirements necessary to produce and implement content. Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to come up with need states.
Give them the same attention and process you would give someone local. Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and vice versa.
Both require being present in social spaces, good keyword research, having a nimble place to publish your content, as well as have a quick process for approval RTCM does not have to happen during a major media event, and the truth is that...
The process of doing this is called localization. An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Developing apps require different skills than traditional website development.
Google to invest nearly $400 million in Belgian data center to ‘meet growing demand for its online services’ – The Next WebAt this data center, which employs about 120 people, the climate is used cool water without electricity in a process called...
According to David Meerman Scott, newsjacking is a “process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.
For these reasons, fostering collaboration early on in the content creation process is the key for building content marketing success stories for the enterprise. Six Blind Business Divisions blind men” from the different ends of the enterprise into...
During this process, I kept a close eye on the website via Google Webmaster Tools, Google Analytics, and via third-party link analysis tools. The website was fine throughout the process, and my hope is that my contact is out of the woods Penguin-wise.
Most tag management solutions allow you to configure workflows and user roles to fully administer and end-to-end change management process. Let’s face it, the competition is stiff, and vendors are at each other’s throats to get your business, but...
The purpose of conversion funnel testing is to optimize that process ‐ you're trying to figure out how to get more people through the funnel more effectively by making it easier for them to take each next step through to the end.
The process for updating your Google+ Local page is pretty straightforward. If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. Know Your Business Model Basic search engine optimization (SEO) is fundamental.
Because of Android’s open architecture, Facebook didn’t have to partner with Google on the Home project, but Zuckerberg explains that the process is entirely different with each mobile operating system.
What is your process for handling a post that could be categorized as a crisis? Social Media Policy Tool: When you can't wait for the red tape and need it quick, need it now to CYA, check out this streamlined process that simply requires you to...
People tend to view themselves through the lens of the protagonist, and are inclined to spit out whatever fits this predisposed view, regardless of the reality they may or may not be distorting in the process.
However, the story you can tell to your client at the end of that process, is much richer and informative as well. EBay recently announced that it has proven quantitatively that paid search advertising doesn't work and returns only pennies on the...
Outreach is a very personal learning process – it is impossible to prepare someone for every single response he/she will receive. However, giving new outreachers the opportunity to learn from their failures in an iterative process will teach them...
