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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support SEO, and should be considered part of the SEO process. As small business owners move through the here we go again feelings to...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    For example, ROI can be attributed to keyword data and used to identify phrases from leads that are closer, or farther away from the decision process. A point that's often over-looked when organizations begin building a business case for a...

  3. Google, NASA Join Forces to Research Machine Learning

    However university researchers will have to submit proposals and go through a competitive process to get access to the machine. Examples today include using supercomputers to model space weather, simulate planetary atmospheres, explore...

  4. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  5. How to Create Compelling Content Based on Learning Styles

    Before finalizing any content plan, you should always run your ideas through a content types process to align ideas against the relevant content types for your business. Those who learn by verbalizing the subject matter fall into this category and...