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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. With this in mind, let's look at four link building practices...

  4. The Synergy & Benefits of Optimizing Content as You Write

    Understand and learn about SEO and best practices. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business...

  5. SEO Diagnostics: Urgent & Preventive Care

    Audette touched on two generally-accepted best practices for pagination: Over time you need to establish the right steps and find the tools that make most sense for your business. Touching more on the brand social presence piece, Boggs went on to...

  6. Linking From Within: How to Generate Links Through Existing Relationships

    Instead of looking at what other websites are doing to build links, identify the potential links that can be generated through existing relationships the company has naturally established from standard day-to-day business practices.

  7. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    In the session, our team will share best practices and tools for B2B social media management and monitoring. Our team will share how you can content plan to drive real business results. For B2B social media marketing to be a true part of the...