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  1. Last-Minute SEO - Here Come the Holidays!

    When Labor Day comes, you get back to work relaxed and ready to start working on your site visibility plan for the holidays. Year-Round Visibility Plan. Do you have a year-round visibility plan you can just tweak for changes in seasonal search terms?

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Chapter 4 – my personal favorite – teaches you how to create an optimization plan. The Small Business Guide to Conversion Rate Optimisation (Simply Business) Improving these metrics will obviously improve sales, cost per acquisition, cost per lead...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Make a plan and create an overview of your goals and what your content marketing will look like. For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is generally successful. SEO is a very popular migration path from PPC, and 93 percent of marketers plan to use content marketing in...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Nine Bay Area Meetup Groups plan to attend the SES San Francisco networking cocktail reception on Wednesday, Sept.for a collaborative get together with SES attendees, speakers and exhibitors. The Bay Area Internet Marketers Meetup, a group of small...

  6. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    What are three key things you should consider adding to your marketing plan, according to the experts? Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to...