SEO News

Business Plan Search Media Buying

RSS
  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The challenge to leverage multiple digital media is best met with a basic understanding that efforts on each must roll up to a more cohesive strategy and plan. There remains a disconnect between what senior marketers know needs to be done and what...

  2. How to Write Great Content: Because Awesome Content Won't Write Itself...

    When the client first came to us, we knew content was going to play a significant role in our plan to increase awareness. You know what's probably really unhelpful for a client or business owner? And like all delicious things, stalking customers on...

  3. Creative Content Marketing: Winning Hearts, Minds & Wallets

    When building your content plan and mapping your content marketing strategy, keep in mind these different content types. Consume: What type of media helps you optimize for that experience? In this section of the session, Odden highlighted a number...

  4. The Quick Guide to Developing Customer Personas

    However, plan to interview at least 5-10 at first and determine if you need more data after analyzing the quality of the interviews and survey results. Plan to spend about 30 to 60 minutes interviewing these participants not only to gather more...

  5. 15 Ways to Make Small Budget Content Creation & Marketing Work

    This post isn't really about planning or idea creation, however, but rather sharing real tactical tips on how you can make your small budget content plan fly. While time will undoubtedly be spent drilling down into a multi-faceted digital strategy...