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  1. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The challenge to leverage multiple digital media is best met with a basic understanding that efforts on each must roll up to a more cohesive strategy and plan. There remains a disconnect between what senior marketers know needs to be done and what...

  3. How to Write Great Content: Because Awesome Content Won't Write Itself...

    When the client first came to us, we knew content was going to play a significant role in our plan to increase awareness. You know what's probably really unhelpful for a client or business owner? And like all delicious things, stalking customers on...

  4. How to Use Data to Build a Well-Timed Marketing Campaign

    Staggered Campaign Start: Now with start dates, we plan at least 1-2 months ahead. There is opportunity to optimize for timing, and coordinate between all of your media buys. As always, no idea is perfect so you need to validate any strategy with...

  5. Creative Content Marketing: Winning Hearts, Minds & Wallets

    When building your content plan and mapping your content marketing strategy, keep in mind these different content types. Consume: What type of media helps you optimize for that experience? In this section of the session, Odden highlighted a number...

  6. The Quick Guide to Developing Customer Personas

    However, plan to interview at least 5-10 at first and determine if you need more data after analyzing the quality of the interviews and survey results. Plan to spend about 30 to 60 minutes interviewing these participants not only to gather more...

  7. 15 Ways to Make Small Budget Content Creation & Marketing Work

    This post isn't really about planning or idea creation, however, but rather sharing real tactical tips on how you can make your small budget content plan fly. While time will undoubtedly be spent drilling down into a multi-faceted digital strategy...

  8. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    If you read on, WPP’s Sir Martin Sorrell actually said they plan to double their Facebook ads spend this year, to about $400 million. The trend seen by one social media marketing consultant and one fake page set up by the BBC seems to have...

  9. 4 Secrets About Paid Search Agencies

    You’ll get further if you have that conversation early and work it into the project plan. They’re like any other business: they need to make money, sometimes they’re the right solution, not everyone is great and they won’t magically solve all of...