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  1. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The challenge to leverage multiple digital media is best met with a basic understanding that efforts on each must roll up to a more cohesive strategy and plan. There remains a disconnect between what senior marketers know needs to be done and what...

  3. How to Write Great Content: Because Awesome Content Won't Write Itself...

    When the client first came to us, we knew content was going to play a significant role in our plan to increase awareness. You know what's probably really unhelpful for a client or business owner? Bonus Tip: If you're a super savvy business, you may...

  4. How to Use Data to Build a Well-Timed Marketing Campaign

    Staggered Campaign Start: Now with start dates, we plan at least 1-2 months ahead. There is opportunity to optimize for timing, and coordinate between all of your media buys. As always, no idea is perfect so you need to validate any strategy with...

  5. The Quick Guide to Developing Customer Personas

    However, plan to interview at least 5-10 at first and determine if you need more data after analyzing the quality of the interviews and survey results. Plan to spend about 30 to 60 minutes interviewing these participants not only to gather more...

  6. 15 Ways to Make Small Budget Content Creation & Marketing Work

    While time will undoubtedly be spent drilling down into a multi-faceted digital strategy plan, necessity should dictate that at the very heart of it lies great content. This post goes into a little more depth around how you can then translate that...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    If you read on, WPP’s Sir Martin Sorrell actually said they plan to double their Facebook ads spend this year, to about $400 million. The trend seen by one social media marketing consultant and one fake page set up by the BBC seems to have...

  8. 4 Secrets About Paid Search Agencies

    You’ll get further if you have that conversation early and work it into the project plan. The vast majority of agencies charges a percentage of your media spend, a flat fee, or some hybrid. They’re like any other business: they need to make money...