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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The challenge to leverage multiple digital media is best met with a basic understanding that efforts on each must roll up to a more cohesive strategy and plan. There remains a disconnect between what senior marketers know needs to be done and what...

  2. How to Write Great Content: Because Awesome Content Won't Write Itself...

    When the client first came to us, we knew content was going to play a significant role in our plan to increase awareness. You know what's probably really unhelpful for a client or business owner? Bonus Tip: If you're a super savvy business, you may...

  3. The Quick Guide to Developing Customer Personas

    However, plan to interview at least 5-10 at first and determine if you need more data after analyzing the quality of the interviews and survey results. Plan to spend about 30 to 60 minutes interviewing these participants not only to gather more...

  4. 15 Ways to Make Small Budget Content Creation & Marketing Work

    While time will undoubtedly be spent drilling down into a multi-faceted digital strategy plan, necessity should dictate that at the very heart of it lies great content. This post goes into a little more depth around how you can then translate that...