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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Moreover, if they can't describe how to use the research and analysis to drive design, then you're talking to the wrong person. A critical output of this initial user research and problem definition phase is a well-articulated UX strategy.

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Plus, no one likes to see a person or a brand talk about themselves and only share their own content all the time. Before you dive into a new strategy, it's good to get the basics right. Consider them and mold them to fit your strategy.

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    But you haven’t seen the last of me yet and there is no doubt that I’ll be catching up in person with everyone at the industry’s leading digital marketing event, ClickZ Live. There’s been so much energy and it’s been a great opportunity to learn...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Customize your approach based on the individual person. Tailor Your Strategy The social web is full of people who are passionately engaged in topics that impact your business. To harness the extraordinary power of peers and experts, these marketers...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Cernan, the NASA astronaut who became the 11th person to walk on the Moon and "the last man on the Moon". The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy.