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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Of course, if you know the person writing the blog post well, or want to vouch for them, or if the author is happy to nofollow their links, then that changes the calculation–it's much more likely that someone is looking for a new audience instead...

  2. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    By my 10th interview, I found the exact person I was seeking. Before hiring this person, I had literally gone every route you could imagine in an attempt to find the ideal candidate. As an employer, I feel it is your duty to help groom and grow a...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Desktop preferences seem to translate to mobile search in a big way – if you're a Google person on the desktop, you'll be using Google your mobile device as well. According to a 2012 study from Google and Ipsos, 94 percent of smartphone owners look...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins gave the example of going into a Home Depot, not being able to find what you want, running into a rude sales person, and thinking, "I'm never going to Home Depot again, I'm going to Lowe's. Often a company's top email business objectives...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Now, I know this person fairly well. I asked him to list every person that helped him with his website over the past 12 months. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.

  6. ROPE: 4 Essentials for Global Integrated Digital Marketing

    This person will likely be supported by at least one agency, given today’s typical digital climate. A strategy of going with one business line or category, selected by country and its potential ROI or other performance story.

  7. Scamworld? How The Verge Wrongly Smeared All Internet Marketers

    Buying and reading a book is no guarantee that a person will do what the book tells them to do. It's sad that a tech journalist and his publication would paint all SEOs, info marketers, digital advertising agencies, social media marketers, small...

  8. Facebook Offers Small Businesses $50 in Advertising Credits

    For $50, she says, “most small businesses can target every single person they need to target at least once, and then they can grow their business from there. Her plan for Facebook includes giving small business owners an advertising credit to try...