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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Much like Twitter, Google+ makes little distinction between a business entity and a person on the network. Also, like Twitter, every follower counts, whether it's another brand or a person. If you go to the About section of their page, you can...

  2. How Can Good PPC Managers Become Great PPC Managers?

    While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know there's a lot behind the scenes that we have to figure out. This takes experience and an effort to not only understand the...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The revolution of the Internet is that it made the distribution of content by any person much easier and almost barrier free. Like any other marketing activity it has nuances that are important to understand and master, especially when measuring...

  4. Nuances of Spanish Language Search Marketing

    While both appreciate being of Latin American descent (and they aren't rivals), both just have different variations of their language and culture and they don't feel any more related then one person who lives in the U.S.feels toward a South...

  5. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    But you haven’t seen the last of me yet and there is no doubt that I’ll be catching up in person with everyone at the industry’s leading digital marketing event, ClickZ Live. Andy Beal, author of the book Repped, was another featured keynote...