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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    But you haven’t seen the last of me yet and there is no doubt that I’ll be catching up in person with everyone at the industry’s leading digital marketing event, ClickZ Live. Andy Beal, author of the book Repped, was another featured keynote...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Make sure they're not the type of person who goes on a political rant or posts something obscene or offensive. It still has an influence on your business. Eighty-three percent of businesses in next five years will suffer an attack that will devalue...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Customize your approach based on the individual person. The social web is full of people who are passionately engaged in topics that impact your business. The leading brands and agencies have understood influence isn't about megaphones and...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    You need an earned media person who will drive this project forward continually. You're starting a new business. For the sake of clarity, let's say you're starting a new business based on selling new and used cars and operating car dealerships.

  6. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    And no doubt each person brings their own personality and moral values into the business of marketing. Not every social network is going to help your business or your customers. Because you won't magically know what works and what doesn't for your...

  7. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    They go on to explain that it's not enough to be the person that speaks Spanish, the most efficient sales leader, or some other similar skill-based position. Are you promoting a specific business, or building your brand as the foundation for a...

  8. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Cernan, the NASA astronaut who became the 11th person to walk on the Moon and "the last man on the Moon". We were good writers, and we knew the news business. Bonney, the head of NASA's nascent Public Information Office made it his business that...