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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #1: The People You Hire Will Make or Break Your Agency If you can’t pay top dollar and hire amazing people, you better have a kick-ass culture or career path to get quality employees, because the people you hire will be the number one driver...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    More than denigrating wannabe UX designers, my intent is to help you hire a more qualified UX professional and achieve real UX successes. Ground: 6-10 business days Users lack the knowledge regarding how long it takes to prepare the product for...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Hire the right people," Beal said. Whether you do it yourself or hire someone, keep focus on building reputation," Beal said. Eighty-three percent of businesses in next five years will suffer an attack that will devalue their business by 20 to 30...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Hire former journalists who are good writers and understand the news business. We were good writers, and we knew the news business. Bonney, the head of NASA's nascent Public Information Office made it his business that NASA's public affairs group...

  6. 4 Critical Elements of a Successful Content Marketing Team

    If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it takes to run a great campaign. Their expertise helps ensure that your content efforts integrate in a useful way with your larger...

  7. 7 Reasons Your Blog Sucks & How to Fix It

    Hire someone who can write. All too often, small business or startup owners try to wear every hat; they’re the founder, CEO, webmaster, head of accounts receivable, and the company blogger. People love process-driven content that helps them solve a...

  8. How to Hire (and Keep) Digital Marketing Talent in 2014

    Also, find ways to 'put people in the job' before you hire them," Antevy said. Hire Smart, Avoid Firing Later Be very clear on the outcomes you expect once you hire the person. Before we hire a software developer we sit them in front of a computer...

  9. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and Student Job Portal. The benefit to small business owners of LinkedIn Education and the Student Job Portal...

  10. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Thoroughly vet the SEO agency or consultant you are planning to hire. After Penguin 2.1 was released, I received a call from a business owner blindsided by the latest update. After showing the business owner many of the unnatural links impacting...

  11. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    But you know if people are spamming or you hire a bad SEO, that can lead to unpredictable results. I'm all for having eggs in lots of different baskets, because if your website goes down and then you can always have your brick-and-mortar business...