Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business.
It was just released last month and the result of a blog post he wrote for the Harvard Business Review that became one of the most popular and most commented posts on the site. There is a saying that goes something like this: “Are you working in...
Last summer, I had the privilege of doing a podcast with Gary King, the Harvard professor and co-founder of this social media monitoring company. JC: What else are you paying attention to over there in Harvard land?
Preparing for the Big Mobile Revolution - Harvard Business Review Harvard Remix John F. A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site.
He has appeared in The New York Times, Time, The Wall Street Journal, the Harvard Business Review, and others. They get in front of consumers who are already raising their hands for more information about your business.
This is one of the key points made in Thomas Davenport's paper "Competing on Analytics" (note: Harvard Business Review charges a fee to access the paper). Work on things that are important to the business from the beginning.
Bebchuk's recent writings include Pay without Performance: the Unfulfilled Promise of Executive Compensation (Harvard University Press, 2004, co-authored with Jesse Fried), "The Case for Increasing Shareholder Power" (Harvard Law Review, 2005...
That's the premise of The Big Switch: Rewiring the World, from Edison to Google, the latest book by Nicholas Carr, former executive editor of the Harvard Business Review. KR: In our recent SES webcast, you cautioned SEOs to use their power...
Carr is perhaps best known for the article, "IT Doesn't Matter," which he wrote for the Harvard Business Review in May 2003. We quickly learn this in the publishing business. People, as they say, are not necessarily racist, but they do like to be...
A former executive editor of the Harvard Business Review, Nick's 2004 book, Does IT Matter? Nick Carr, author of The Big Switch: Rewiring the World from Edison to Google, is the keynote speaker at Search Engine Strategies London, which will be held...
In this month's Harvard Business Review, in the Forethought section, they address this very question. The reason link building and viral marketing is compelling to so many people is because effectively implementing viral strategies as a method of...
What Harvard Library director Sidney Verba likes most about working with Google is the link next to search results that lets users know which library the book is available in, and the map on how to get there.
In March, the Harvard Crimson ran a story about copyright issues and the Google Library program The Chronicle of Higher Education and Business Week have articles about a recent letter sent by The Association of American University Presses (about...
Google Partners with Oxford, Harvard Ask Jeeves Where's The Blog Search? Jennifer was inspired by a recent USA Today article on the same topic but looking at how bigger business are ego searching and surfing to see what people are saying about...
Google Partners with Oxford, Harvard Ask Jeeves Where's The Blog Search? Business Week has named Sergey Brin and Larry Page two of the greatest innovators of the past 75 years. In this era of drive-by searching, when most people are satisfied...
Google's Thumbnails Illegal in Germany Greplaw.org, March 29, 2004 http://grep.law.harvard.edu/article.pl? As the premium service grows, the key capacity will need to be increased, and we'll enter discussions about specific business terms.
Scripting News, Oct.http://blogs.law.harvard.edu/scriptingArchive/2003/10/28 Coming up with that figure by using eBay and Yahoo are benchmarks is probably misguided, given that those companies have business models so much different than that of...
Another version of RSS, "RDF Site Summary," is not something Winer controls, has "frozen" or given to Harvard. Google 'key word' ads undercut eBay Bloomberg, Aug.http://seattlepi.nwsource.com/business/133251_onlinestores01.html
Harvard study wrestles with Gator News.com, May 22, 2003 http://news.com.com/2117-1032-1008954.html Describes new research and web pages from Harvard's Ben Edelman that explain how Gator targets web sites with contextual ads.
