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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). It’s a good idea before doing anything else to get a feel for the major segments of traffic...

  2. Using the DMAIC Process for SEO Projects

    However, it will help the business in the long run, so it should be looked at as a good investment into the future of the company. The system is about finding a solution that will provide a more simple process that is more beneficial to the business.

  3. Why Content Marketing is a Definitive Method for Success in 2014

    By being transparent to your followers, you will likely gain and even greater audience by making known who you are and what you want to accomplish with your business. In 2014, the realization of the dire importance of content within business models...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As a result of this promise of higher CTRs and higher rank, many marketers have already marked up their pages or are looking for help in making the business decision on adopting schema.org markups. Marketers now leverage the power of schema.org...

  5. Why Social Media Listening is Important for Brands

    If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective. Integrate with CRM to prove cost savings. Social media listening helps us understand real conversations, real...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level...