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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. Additionally, some Pages share the same content over and over again, such as sharing the same news...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Eighty-three percent of businesses in next five years will suffer an attack that will devalue their business by 20 to 30 percent. It still has an influence on your business. It wasn't a huge financial burden, and United likely though denying the...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The social web is full of people who are passionately engaged in topics that impact your business. The framework (laid out in an infographic that appears at the bottom of this post) walks through the path to influencer marketing success, which...

  6. 4 UX Tips That Will Improve Your Content Strategy

    Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content and information your users want or need from a business with your expertise. At what stage of the purchase process does this buyer...