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  1. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    By developing a fundamentally new way for people to create, distribute and discover content, we have democratized content creation and distribution, enabling any voice to echo around the world instantly and unfiltered,” it writes in the SEC filing.

  2. 3 Keys to Activating an Audience with Smarter Content

    What has been so dramatically and irrevocably disrupted is the narrow control over distribution. Content is and always has been king, but the means of its distribution are now mediated through the eyes, ears, hearts, and relationships of 2+ billion...

  3. 5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy

    Sears' willingness to let go of owning the content or the distribution, but instead commission it for that blogger's own channel will have a lasting effect on the brand's reputation. Sears are being smart about the syndicated video economy on the...