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  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Every business is different and the level of attention needed for certain accounts will vary. When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The top marketing goals for events are predictable: new business development, improving/supporting existing business relationships, and building brand awareness. More importantly, in-person discussion at a trade show provides an opportunity for the...

  3. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    Spending on research and development also jumped more than 3 times from 2010 to 2012. Twitter considers its value proposition to advertisers, data partners and users, central to its business. Twitter just tore the roof of its business, letting the...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands and businesses were initially skeptical about the validity of social as a marketing and business development channel. Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, YouTube, and every other social platform each have unique...

  5. Rise of the New School SEO Professional

    Brands rely on SEOs to keep their design and development partners aligned to business results. Every site audit should include a look at the client’s local, GPS, and business listing presence. Apps integration: Including a review of emerging app...

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    For this to work properly, publishers have to work closely with their development teams to ensure that the codes being amended are going to illuminate rather than obfuscate which click throughs are coming directly from the Google Shopping Feed and...

  7. How to Define a Web Analytics Process to Drive Better Insights

    Include the pride of your new reporting enhancements with everyone involved including your web development team, project management office, quality assurance team, and business partners. Get to Know Your Web Development Team and Project Managers

  8. ROPE: 4 Essentials for Global Integrated Digital Marketing

    There is no substitute for having real “locals” provide input to content development and style. Process needs to include one central online marketing team that coordinates with IT as well as other internal teams to manage the development and...