As small business owners move through the here we go again feelings to actually decide what to do in response to Penguin 2013, sorting out the truth is paramount. The arrival of Penguin 2013 has many small business owners scared and confused.
There's nothing more important in this business. Even if the site's audience is small, it's still an audience. Putting careful thought and hard work into each link ensures happy blog owners, happy audiences, high quality links, and long-term rankings.
It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm. Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO.
A tiny percentage of business owners or professionals have the skill and savvy to do their own SEO. Even so, comprehensive SEO takes way more time than most business owners can afford. Nearly every business today must decide how much to spend on...
Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. Facebook and Twitter were in the high end of 80 percent but what...
When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. This website, like many small business websites, had not built up a lot of natural links. My client (the small business owner) explained the...
And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had used YouTube to build a multi-million dollar business.
But the basic takeaways for small business websites owners are clear: They describe how the old tactics don't work and introduce new concepts formed from the latest Google algorithm update. But the more things change, the more they stay the same.
Small business that are growing fast, like the INC 500, should definitely upgrade their newsrooms. First, I'd hold a brown bag lunch and invite somebody from both groups to explain why collaboration and cooperation between the departments will...
While small business owners are often the most knowledgeable in their fields due immense practical experience, the lack of strong on-site SEO means their websites often under-perform. For small business owners, the discussion is much more practical...
Looks like Google is once again trying to sell local business owners who have created a Google+ page on the idea that AdWords Express will deliver them more business. Start promoting your local business with AdWords Express in minutes.
It’s important that business owners understand social is a broad communication medium in use by their customers. Ignoring these spaces can be seen by potential customers as a negative for your business, leading them to shop elsewhere.
For small to medium sized business owners, audit findings can help you focus on the core problems impacting your site, versus spinning your wheels. It’s always eye-opening for business owners to find out that their websites don’t even contain...
In the wake of Panda and Penguin, many webmasters and small business owners have come to realize that great content is an important foundation of an effective online marketing strategy. More than ever, SEO professionals need to get creative to do...
This includes business owners and management, as well. As much as we wish the world could stop for a moment so we could collect our thoughts, business marches on. The day that evil struck the small town of Newtown and rocked the entire nation back...
Marketers have a variety of targeting options to use to connect with LinkedIn’s 175 million members, including 7.9 million business decision-makers, 1.3 million small business owners and 4.2 million corporate executives.
A strategy of going with one business line or category, selected by country and its potential ROI or other performance story. For example a single product set for a retail organization or a single Business Lines’ product suite for financial...
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
Where once business owners and marketers had to consider whether it was worth the hassle of managing both a Bing paid campaign (for the significantly lower traffic they yield over Google) and also make the same call on managing a Yahoo paid...
This is especially frustrating for small business owners who don't have the time or resources to stay current in, what they believe to be, an esoteric and confusing industry. Most small business owners are savvy enough to know that 70 percent of...
