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  1. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. Google is recommending this new schema, along...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best. Small business owners don't have the luxury of being wrong. They are likely coming from the Yellow Pages and local...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  4. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Many business owners make the mistake of writing for their peers as opposed to their customers.

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and...

  6. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    This is typically a shocking experience for business owners, and will show you the pages indexed on the site that contain the target keywords in the title tag (i.e.site:example.com intitle:keywords). Many small business websites don’t handle...