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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Work with them, and you'll be working with the guys who helped Apple, Google, Sony, and Facebook increase their website revenue. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and most KPIs that matter to...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. Small business owners don't have the luxury of being wrong.

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So it is still worthwhile for authors to reach out for guest blogging, provided it's high quality content (and it probably is in your best interest to suggesting nofollow links, or link to a Twitter account, Google+ page or Facebook page instead).

  4. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    Having a LinkedIn profile, and a professional and a complete profile is so important because when a company is searching your name – as a job seeker, you want your LinkedIn to be the first thing that pops up, not your Facebook.

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Facebook is the most popular mobile app in the U.S.used actively by 76 percent of smartphone owners so from a mobile perspective, it's arguably as important as Google. Facebook But overall, it's consistency and engagement that will influence the...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    For example, on Facebook if you log in or open an account, you have to use an email address. Those may not seem like a big deal, but they really are ‐ that's how Twitter, Facebook, Foursquare got a lot more usage out of their tools because of their...