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  1. Native Advertising for Small Business: The Missing Link?

    By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the reach and the value of their content marketing. As its name implies, promoted posts is a paid service option...

  2. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Number of Facebook fans/Twitter followers (measured against engagement levels) StumbleUpon, Facebook, Outbrain, Taboola, etc. Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution...

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    Work with them, and you'll be working with the guys who helped Apple, Google, Sony, and Facebook increase their website revenue. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and most KPIs that matter to...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. Small business owners don't have the luxury of being wrong.

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So it is still worthwhile for authors to reach out for guest blogging, provided it's high quality content (and it probably is in your best interest to suggesting nofollow links, or link to a Twitter account, Google+ page or Facebook page instead).

  7. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    Having a LinkedIn profile, and a professional and a complete profile is so important because when a company is searching your name – as a job seeker, you want your LinkedIn to be the first thing that pops up, not your Facebook.