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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It believes business owners like those behind Cats and Dogs have some kind of axe to grind with the company and that their claims are unfounded. Smaller business owners, especially those just starting out, may not even know that Yelp has catalogued...

  3. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  4. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. Given the company's current track record, however, it's wise to be skeptical...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. A resource section on your website for anyone wanting to start a new business.

  6. SEO Website Audits: Everything You Need to Know Part II

    Small business owners can also benefit greatly from this type of audit, but they need to understand it is in an investment, not an expense. They are for: These types of audits are for small site owners, with small budgets, who cannot afford a more...