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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Managing the highs and lows in any business can be tough, but agency owners have unique challenges. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and...

  2. Native Advertising for Small Business: The Missing Link?

    If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Here are the three most common AdWords mistakes that lead business owners to give up on the medium before it’s delivered the lead flow – or strategic insight – of which its capable. So AdWords traffic can represent the perfect "stress test" for...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly...

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It believes business owners like those behind Cats and Dogs have some kind of axe to grind with the company and that their claims are unfounded. Smaller business owners, especially those just starting out, may not even know that Yelp has catalogued...

  6. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  7. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. Given the company's current track record, however, it's wise to be skeptical...