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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Significant spikes in the restaurant category occurred after standard business hours – no surprise, around dinnertime. A percentage of mobile users searched for location and phone number specifically, with 73 percent saying they preferred a local...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Most business owners don't understand how SEO works and, quite frankly, could care less. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns.

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  4. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  5. Google Supports New Schema for Multiple Business Phone Numbers

    Googlebot is better learning how to understand business location information like specific phone numbers for departments or multiple locations. Google is recommending this new schema, along with other schema for hours of operation, address, and...

  6. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Given the digital marketing industry's focus on...