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Business Owner

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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Yelp Trends can also help a business owner expand into related territory to try and keep up with the changing trends. Given the company's current track record, however, it's wise to be skeptical about basing your business around what Yelp says is...

  2. Why You Need to Own Your Data & Digital Assets

    Or, if a personal email is required, go as high up the ladder as possible (business owner, CEO, CMO, etc. Big data (even little data) is worth its weight in gold to building a sustainable business. There are often legitimate reasons to invest in...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested in making more money by spending less. I've been meaning to respond since I read the piece, but hey – better late than never...