If you’re a small business owner who is relying on Google for a living, it’s now much harder to avoid shortcuts. Be grateful Google sent you all that traffic and business while it lasted, but you can’t count on it forever.
Odden has been blogging as a business owner for more than eight years and he understands the challenges in regular content creation. They know they should be more active online but need time to actually run their business.
Now for many websites (and a lot of business models that involve selling 50,000 links for $10) the sky is falling. The template should candidly explain that you are an SEO or site owner trying to recover from a Google penalty and would he or she...
I had a small amount of experience with uploading videos before starting my YouTube channel, because I was co-owner of a business (with which I have since severed ties) that produced educational videos, and I had uploaded a few clips from those...
Solution: Research and plug in to all social media channels that may have something to do with your business. If your business is launching a new widget, listen to how professionals in the field are talking about the very same widget.
Other instances of negative SEO have included such tactics as hacking a website to inflict some sort of malicious damage on a website, review bombing (pointing a large number of 5-star reviews at a business so it appears they paid for them), or...
Having all this information in one dashboard, consolidated and presented in a clear way, makes it easier for the small business owner to see trends," Parker said. Yahoo Small Business hopes to grow by offering small businesses an integrated...
But what does that mean to the small- to medium-sized business owner? How can a business protect itself from the potential crush of Penguin or the next Google algorithm change? Hang out on other websites: Business owners who want a successful...
Moving away from one product line and investing more in another is a huge decision on their part and should be a clear indicator to you as a business owner. For example, let’s suppose you own a small online business that sells body piercing jewelry...
The average small business owner would be nuts to not jump at this. Google is offering business pricing in nine different tiers ranging from 20 GB for $4/month (€3,00) to 16 TB for $1,430/month (€1068,00).
To start, reach out to partners/vendors, trade associations, local Chambers of Commerce, Better Business Bureau, business.com, and other “good” directories. Linking to The Home Depot website will benefit our business partners by increasing the page...
In the end it took us longer to rank for the high-traffic phrases and looking at a seven year revenue total, we probably could have made more had we “gone for the gold” out of the gate, but I'm a conservative business owner and remain such to this...
If you're a business owner managing your own PPC campaigns, this should be an easy exercise for you. Personas have been used in marketing and advertising for years and are the foundation of any user-centered marketing plan.
Don't be afraid to mix a couple few human tweets in with your business related tweets. Talk about your favorite band or throw in a comment about something outside of business like yoga, something that shows you are real.
If you’re an online business owner, SES is an opportunity to meet some of the brightest minds and companies from a variety of online marketing fields. Jarboe recommends Kaushik's keynote on Day 1, Business Optimization in a Digital Age.
Facebook, especially, can be a time-suck and a business owner’s time is money. Befriending community organizations, media, and non-competing local businesses is one of the smartest moves you can make as a local business on Facebook.
As one who both loves testing new ways of looking at data and also being a business owner who enjoys finding the best possible ROI on hardware and software alike I thought I'd put together my 78 favorite resources based on what they yield and what...
A small business owner who has been around for a while is often especially unhappy with the migration to online marketing. While the news did expose the need for all companies to assure that they (and their SEO firms) are carrying out quality SEO...
Getting a Google+ business page and setting up an author for your site is a limited window of opportunity in terms of a bump in CTR, since some of the value in having a author set up lies in the fact that your competitors do not.
For example, a business owner would place a yellow pages ad with a directory publisher representative who collected the information and delivered pithy, descriptive content intended to catch the eye of a consumer browsing a particular heading.
