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Business Owner

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  2. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  3. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Yelp Trends can also help a business owner expand into related territory to try and keep up with the changing trends. Given the company's current track record, however, it's wise to be skeptical about basing your business around what Yelp says is...

  4. Why You Need to Own Your Data & Digital Assets

    Or, if a personal email is required, go as high up the ladder as possible (business owner, CEO, CMO, etc. Big data (even little data) is worth its weight in gold to building a sustainable business. There are often legitimate reasons to invest in...