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Business Owner

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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    It's a high-leverage activity, even for the business owner. The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your...

  2. Responsive Site Redesign: 4 SEO Considerations

    This article also provides a neat decision tree to help you make the decision if the move is a good idea for your business. The thing to keep in mind as project owner broadly, and as a SEO specifically, is to make your wishes known to the designers...

  3. Thinking About a New Site? How to Set Killer (and Realistic) Goals

    You know you need to make something better on the site, make something bad stop happening or support your business in new ways through your online presence. For example, let’s say we have a client in the restaurant and food business that has a menu...

  4. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    A local small business owner reached out to me last month explaining that the company’s website wasn't performing well. Instead of using QuickTime, the business owner could be embedding their own Flash video player, their YouTube videos, a hero...