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Business Owner

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  1. Why You Need to Own Your Data & Digital Assets

    Or, if a personal email is required, go as high up the ladder as possible (business owner, CEO, CMO, etc. Big data (even little data) is worth its weight in gold to building a sustainable business. There are often legitimate reasons to invest in...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested in making more money by spending less. I've been meaning to respond since I read the piece, but hey – better late than never...