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  1. Why Social Media Listening is Important for Brands

    Integrate with CRM to prove cost savings. Prove ROI through CRM integration. As Dalley's insights and case studies have illustrated, it's important for brands to invest in social listening across the entire organization, and use technology to...

  2. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. It is not a choice between old vs new, but rather who we are and who we want to become that can make an...

  3. Understanding Your Social Customer Engagement Scenario

    Social customer relationship management (CRM) is all about brands engaging the social customer -- or interactions with transactions. But where is your company when it comes to social CRM? As with the previous posts, this all designed to make social...

  4. Visualizing the Social CRM Process

    Now let's walk through a potential social CRM process, so that you can visually see what we're dealing with and how it fits within an organization. We looked at social customer relationship management (CRM) from a high-level conceptual view in...

  5. Interactions With Transactions: Understanding Social CRM

    Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial...