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Business Organization Customer Relationship Management

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  1. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. It is not a choice between old vs new, but rather who we are and who we want to become that can...

  2. Visualizing the Social CRM Process

    We looked at social customer relationship management (CRM) from a high-level conceptual view in "Interactions with Transactions: Understanding Social CRM. Now let's walk through a potential social CRM process, so that you can visually see what we...

  3. Interactions With Transactions: Understanding Social CRM

    So, how did I get involved with social customer relationship management (CRM) and Enterprise 2.0 (basically customer, partner, and employee collaboration strategies)? CRM has an inside-out based approach to customer relationship management.

  4. Is Your Paid Search Campaign Part of a Mix or a Mess?

    However, studying the relationship between “other media” and paid search campaigns can sometimes lead to counter-intuitive findings. Your MESS also incorporates the extent to which your organization is oriented toward learning and testing (EHIJ).