SEO News

Business Organization

  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    All content on the website is produced by the same person or organization. Try to find as many reviews and ratings as possible and read the details of negative reviews and low ratings before inferring that the business has a negative reputation.

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage. Executives lead the way in mobile adoption, validating the theory that digital assets for a...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    That's why most organization tend to go with intuition when it comes to messaging and refinement over time rather than pure A/B testing. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    How to assess the organization's ability for cross-channel capabilities. Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper.

  5. Google Supports New Schema for Multiple Business Phone Numbers

    Recently announced, Google launched support for new markup that helps your organization define specific preferred phone numbers when listed on your website. Googlebot is better learning how to understand business location information...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  7. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Clearly everything is not well when it comes to content in the organization. They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I highly recommend doing this for anyone involved in marketing and especially the organization's executives. By trying different combinations of keywords that are important to my business you can find opportunities and threats.