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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    That's why most organization tend to go with intuition when it comes to messaging and refinement over time rather than pure A/B testing. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    How to assess the organization's ability for cross-channel capabilities. Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper.

  3. Google Supports New Schema for Multiple Business Phone Numbers

    Recently announced, Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers when listed on your website. Googlebot is better learning how to understand business location information...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Clearly everything is not well when it comes to content in the organization. They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how...