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Business Organization

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  1. Google Supports New Schema for Multiple Business Phone Numbers

    Recently announced, Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers when listed on your website. Googlebot is better learning how to understand business location information...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Clearly everything is not well when it comes to content in the organization. They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I highly recommend doing this for anyone involved in marketing and especially the organization's executives. By trying different combinations of keywords that are important to my business you can find opportunities and threats.

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    All three of them rose up through the ranks in the ads organization, although Kamangar also worked on products like Gmail and Docs. Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of...

  6. PPC Management Operations: The Ultimate Guide

    PPC management takes organization, scheduling, and attention to detail. Every business is different and the level of attention needed for certain accounts will vary. Just like a car's engine, PPC management needs regular tune-ups and maintenance in...

  7. Using the DMAIC Process for SEO Projects

    When used effectively, DMAIC can improve any type of process for any organization in any industry just by looking at the efficiency and effectiveness. Whether you're a large multi-location organization or just a freelancer looking for answers to a...