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  1. Adobe Partners with OptiMine in Improved SearchCenter+

    Adobe Systems Incorporated has announced a partnership with OptiMine Software Inc.adding keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system. This latest feature follows the July release of Adobe...

  2. You Can't (NOT) Afford to Invest in SEM Analytics

    Before the Summit event in Salt Lake City, I sat down with Chris Zaharias, Omniture's resident SEM guru, to talk about a recently released case study in which Intrawest Ski Resorts boasts about doubling their return on ad spend (ROAS) while...