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  1. So... You Think SEO Has Changed?

    Use data to identify new opportunities. If you want to be the most relevant resource for a particular keyword, you have to provide the content, and ultimately the supporting business model, that justifies your company's website having that ranking.

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while generating more engagement and revenue. These feature responsive (mobile-friendly) design along with...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Scarcity: Opportunities are more appealing if they are rare. Bad blogs pull users off of your sales pages and then scare them off of your site. One victim of Penguin approached my company. To bridge the gap between hardcore and mainstream followers...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Consider the following opportunities when collaborating with event marketing personnel: Here are some opportunities and recommendations: Listen for key opportunities and pain points/areas of need. Event marketing provides immediate SEO...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Reporting on the engagement, performance, and discoverability of content, and understanding where optimization opportunities exist, require content-level or web page-level analytics. Track keyword position at the content level to gain insight into...

  6. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Wasted budget also means missed opportunities, according to WordStream. Additionally, less than 50 percent of small business landing pages have conversion tracking installed. A typical small business advertiser spends $1,200 per month on PPC, but...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Bay Area Tech / Social Media Startup PR, a group to bring people in the tech startup PR field together to meet and talk about strategy, methods and opportunities; The Bay Area Internet Marketers Meetup, a group of small business owners, consultants...

  8. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    In addition, SES San Francisco will feature more than 60 sessions covering all aspects of digital marketing (paid, owned, earned, and integrated), a keynote from author and marketing expert Jeffrey Hayzlett, access to the Expo, and some fantastic...