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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    They build trust and create opportunities for engagement to happen organically and authentically. Far from just pitching, find opportunities for your brand to enrich the work of your influencers. The social web is full of people who are...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By trying different combinations of keywords that are important to my business you can find opportunities and threats. By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring...

  3. So... You Think SEO Has Changed?

    Use data to identify new opportunities. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    These questions offer a starting point to evaluate specific opportunities for thought leadership that can benefit your business and find a sustainable niche in your industry as you move forward. I'd like to get clear about which opportunities are...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    This helps you identify your largest opportunities for testing right off the bat. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing teams due to the ability of CRO to unlock...

  6. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    For companies that sell products in high-growth markets like APAC and LATAM, a growing number of Facebook users creates opportunities for more impressions to well-targeted audiences," the report stated; especially since the "barrier to entry into...

  7. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Solving problems for free can result in branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader within your space. Not only are surveys routinely linked to, but they...