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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. To get a full understanding of how they push all of their operations to optimize it is...

  2. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. Every business is different and the level of attention needed for certain accounts will vary. Just like a car's engine, PPC management needs...