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  1. Google Madness: The Elite Eight of Google+ Local Tips

    Listings accuracy is the most important factor for online searches – if a business’ address or phone number isn’t correct, it’s missing out on potential customers. In the short history of Google+, Google has made a number of changes to its business...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Are you promoting a specific business, or building your brand as the foundation for a career in a specific industry? According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world.

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Providing your business feed isn't the only step.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    At the same time, the need for an online presence has never been stronger, while the landscape has never been more competitive. From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The inability to adapt to emerging market conditions will impact the overall sustainability of a business or brand, as revealed by Faisal Hoque in his book "The Power of Convergence: Linking Business Strategies and Technology Decisions to Create...

  6. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    For example, you might find that Twitter is a great place to tell your audience about new content you’ve published, while Facebook might be better for creating deeper relationships and performing traditional business tasks like customer service...