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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Both have an abundance of resources for anyone who has started a new business or for anyone who is...

  2. Google Madness: The Elite Eight of Google+ Local Tips

    Listings accuracy is the most important factor for online searches – if a business’ address or phone number isn’t correct, it’s missing out on potential customers. In the short history of Google+, Google has made a number of changes to its business...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Providing your business feed isn't the only step.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    At the same time, the need for an online presence has never been stronger, while the landscape has never been more competitive. From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that...