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  1. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store.

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    This new manifesto allows you to actually match your SEO and content marketing strategies to measurable business outcomes. Continuing to look at just keyword data won't work for your business. In 2014, new SEO reporting requires a shift to...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...