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  1. Google Madness: The Elite Eight of Google+ Local Tips

    Listings accuracy is the most important factor for online searches – if a business’ address or phone number isn’t correct, it’s missing out on potential customers. In the short history of Google+, Google has made a number of changes to its business...

  2. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google's Product Listing Ads (PLAs) have become...

  3. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. PLAs are another great way to take up brand real estate for an ecommerce...

  4. 9 Things You Must Update When Moving Your Business Location

    Beyond the local directory listings, it's worth changing as many local citation websites as possible to the new address or phone number. I always recommend clients make sure each employee has a sheet with the normalized name, address, and phone...