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  1. The Content Marketing Elephant & the Enterprise

    Blind Business Divisions blind men” from the different ends of the enterprise into the conversation. In order to prepare a business case for the content marketing piece, a content gap analysis should be prepared in order to reveal search referral...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    This is why every business should be testing, but not enough do. Why testing is important for your business. It really depends on your business model. For Amari that was creating supporting information and a clearer call-to-action up-front by...

  3. Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

    Yusuf Mehdi, Senior Vice President of the Online Audience Business at As senior vice president of the Online Audience Business, Mehdi has revenue and market share responsibility for the Bing and MSN businesses at

  4. SearchDay: SEO Issues with Global Expansion

    Big business is commonly lost with their overseas Web sites. Associated Press Wants To Set Rules For Blog Usage Posted by Frank Watson Jun 17, 2008 Seems the Associated Press wants to meet with members of the blogging community to set rules for how...

  5. Implementing your Search Strategy for the Latino Market, Part 2

    Rafael Jiménez, general manager of the advertising and publisher group for Yahoo Hispanic Americas, says one of the most popular online communities in the regional Latino culture (with over 20 million Latino users), that search engine marketers...

  6. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Instead, you have to primarily work on business development for your link building. SEW: One very notable statistic: US Hispanics hold an 89% penetration to search, and more time spent online than any other group, even more time online than...

  7. Planning your Search Strategy for the Latino Market

    Marcelo Sant'Iago, director of business development for MÍdiaClick, says, "Social search, blogs, video, and other consumer-generated media is very popular with Latin America market. Francis Petty, Online Marketing Manager of LaNacion S.A.offers his...

  8. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    It's never been cheaper to start a business," enthused Cutts. Cutts alluded to a range of other search types: image search, video, code search, and Google Desktop – which, like e-mail, Cutts believes is a safety net because it also remembers all...