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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The topic is once again front and center in the Web marketing industry with research coming from WordStream, which recently attempted to quantify gender bias in business. The research essentially looked at whether women's expertise was valued less...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    You're starting a new business. For the sake of clarity, let's say you're starting a new business based on selling new and used cars and operating car dealerships. With the business model and process elements covered, now is the time plan out how...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  5. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled to these online marketing...

  6. PPC Management Operations: The Ultimate Guide

    Every business is different and the level of attention needed for certain accounts will vary. If you have a tight budget, you can save a little money by only running when you know your audience is online, for example, during the week for some B2B...

  7. A New Direction for SEO in 2014: The Secure Search Manifesto

    This new manifesto allows you to actually match your SEO and content marketing strategies to measurable business outcomes. Continuing to look at just keyword data won't work for your business. In 2014, new SEO reporting requires a shift to...

  8. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    B2B marketers realize that they need to consistently reach their target audience to successfully close business. The top marketing goals for events are predictable: new business development, improving/supporting existing business relationships, and...

  9. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Think about your own business and create this list. Somebody searching for "red roses" might be looking to order a bouquet online, but they might also be after a local store that stocks them, or looking for pictures for an online article, or trying...