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  1. Nuances of Spanish Language Search Marketing

    Hreflang tags are necessary for fully translated pages and pages that have similar content. A canonical tag will make multiple pages considered as one page to the engines and it does this without redirecting visitors to a new URL.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google also references hundreds of local data sources and directories to validate your business information. Ironically, a lot of the things consumers are looking for may also help your local pages rank higher, like integrating YouTube, Google Maps...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity. As always, there are contradicting viewpoints on small business SEO and the...

  5. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). Since details like address, hours, and directions are shared, retailers...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. For regional events, consider outreach to local business publications and organizations for link...