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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. Andy Beal, author of the book Repped, was another featured keynote speaker, inspiring attendees to...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Now, if a business or website asks for likes, shares...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Know Your Audience Just because you think your audience might like it, you must think about what others will think," he said, also referencing the recent Stephen Colbert issue, where an inside joke from the show which mocked the racism of the...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    It's one of the few SEO tasks you can't have total control over – it consists of convincing other people that it's in their best interest (or their audience's best interest) to link to you. Sometimes it isn't enough to ask your audience a single...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Hey cstross, I almost added a link to your blog post at http://www.antipope.org/charlie/blog-static/2014/01/introduc.as an example of someone doing it right--you've clearly put a lot of thought into people who can add value for your blog's audience.

  6. PPC Management Operations: The Ultimate Guide

    If you have a tight budget, you can save a little money by only running when you know your audience is online, for example, during the week for some B2B businesses. Every business is different and the level of attention needed for certain accounts...

  7. How to Plan Effectively for Content Marketing in 2014

    Understanding your online audience's behavior is the most important thing you can do, as this will help you shape potentially engaging and sharable content. Think About Your Audience Another audience you must consider is the media: