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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    The report indicates that only 13 percent of content marketers would describe themselves as being 'very successful' at achieving important objectives. The mere 13 percent of marketers who believe their content strategy is successful at achieving...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    What series of smaller objectives are you going to tie to your content marketing, such as specific bylines or becoming known for talking about certain issues? Are you promoting a specific business, or building your brand as the foundation for a...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    At the same time, no one knows a business’s objectives like its marketers and merchants, so we also developed tools that empower these experts to take data-driven actions to reach their goals. Making the web experience unique to your audience is...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Business strategists should ideally have a background in marketing as well, to help translate between the general...

  5. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    As the ultimate destination for the brand, a website that delivers a quality user experience not only serves business objectives, but also meets criteria defined by search engines to determine which sites will be presented in SERPs to customers...

  6. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Is the ad space right for your audience and your business objectives (i.e.you aren't just driving likes for the sake of driving likes). The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger...

  7. Searcher Personas: A Case for User-Centric SEO

    Check your work to be certain that each persona is aligned with your business objectives and offerings, and that you fully understand the context. Define business context. Hummingbird was a big stride toward better semantic and conversational search.