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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. Does an integrated search and social advertising strategy yield superior results to...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    The report indicates that only 13 percent of content marketers would describe themselves as being 'very successful' at achieving important objectives. The mere 13 percent of marketers who believe their content strategy is successful at achieving...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    At the same time, no one knows a business’s objectives like its marketers and merchants, so we also developed tools that empower these experts to take data-driven actions to reach their goals. Making the web experience unique to your audience is...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Business strategists should ideally have a background in marketing as well, to help translate between the general...

  5. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    As the ultimate destination for the brand, a website that delivers a quality user experience not only serves business objectives, but also meets criteria defined by search engines to determine which sites will be presented in SERPs to customers...