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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This is how people write naturally to add value to the story, so think about the readers and what they want to see - rather than your own SEO objectives. That’s a question most SEOs, marketers, and business owners have been trying to answer since...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in the post. Instead, purchase detail reports give granular...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. Does an integrated search and social advertising strategy yield superior results to...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    The report indicates that only 13 percent of content marketers would describe themselves as being 'very successful' at achieving important objectives. The mere 13 percent of marketers who believe their content strategy is successful at achieving...

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    At the same time, no one knows a business’s objectives like its marketers and merchants, so we also developed tools that empower these experts to take data-driven actions to reach their goals. Making the web experience unique to your audience is...

  7. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Business strategists should ideally have a background in marketing as well, to help translate between the general...