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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    The resoundingly obvious domain name aside, Conversion Rate Experts is one of the top CRO service providers. The Small Business Guide to Conversion Rate Optimisation (Simply Business) This Simply Business resource presents a step-by-step guide to...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    The name of the journalist who wrote the story. In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. Majestic's Dixon Jones said at the time, that the new Topical...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    This includes pages that include information on physical, financial, or safety matters, to name a few. Try to find as many reviews and ratings as possible and read the details of negative reviews and low ratings before inferring that the business...

  4. SEO Website Audits: Everything You Need to Know Part II

    Note that every auditor will have their own name for this section or these items and they will approach the way they list these differently. Small business owners can also benefit greatly from this type of audit, but they need to understand it is...

  5. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    It’s to the "trusted source," whose last name begins with a G and ends with an E, who recommended the establishment to let them know it was horrible. I believe the most confusing aspect of Panda for business owners is understanding why they were hit.

  6. Why You Need to Own Your Data & Digital Assets

    The email address of data@ followed by your company's name will stand the test of time better than various people using a personal email and taking ownership with them when they leave. Big data (even little data) is worth its weight in gold to...

  7. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    It actually functions as a "recursive name server, providing domain name resolution for any host on the Internet. After all, a rose by any other name and all. In layman's terms, however, if it walks like a duck and you lose 50 percent of your...