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  1. Why You Need to Own Your Data & Digital Assets

    The email address of data@ followed by your company's name will stand the test of time better than various people using a personal email and taking ownership with them when they leave. Big data (even little data) is worth its weight in gold to...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    It actually functions as a "recursive name server, providing domain name resolution for any host on the Internet. After all, a rose by any other name and all. In layman's terms, however, if it walks like a duck and you lose 50 percent of your...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Another name for this process is root cause analysis (RCA). Every business is cyclical. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. The definition of sleuthing is, "to track or follow.

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Mike has been instrumental to the success of our interactive marketing and search brands and his expertise knowledge and connections in the industry have helped us successfully move to our new name and format ClickZ Live.