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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    This is a common mistake I see people make; they call their business "my name consulting," which seems logical. We started doing SEO consulting and services for Lego, Ford, IBM, Iron Mountain, Boeing, and Stanford University, just to name a few.

  2. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. The majority of marketers find producing content that engages buyers to be a major challenge," said Steve...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Making the updates in a timely fashion is critically important...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. Now buyers are in charge of relationships with the companies they...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    The resoundingly obvious domain name aside, Conversion Rate Experts is one of the top CRO service providers. The Small Business Guide to Conversion Rate Optimisation (Simply Business) This Simply Business resource presents a step-by-step guide to...

  6. SEO Website Audits: Everything You Need to Know Part II

    Note that every auditor will have their own name for this section or these items and they will approach the way they list these differently. Small business owners can also benefit greatly from this type of audit, but they need to understand it is...