You will then be taken to a screen where you can type in either your phone number or business name and location. Local SEO and local online marketing is an excellent way to help local consumers connect with your business.
Consistent, accurate name, address and phone number on the site landing page, business listings, and search engine local page User searches for the business name in the geographical area They tend to target the larger end of the small business...
Just enter your phone number, or business name and location. When thinking about SEO, Bing's Duane Forrester emphasizes the importance of utilizing Bing Places for Business, "It can be a way to double dip in the SERP, as their Places listing data...
Not because they are a big name or spending a ton of dough…it's because their project has been incredibly unique, ripe with all kinds of interesting challenges. The site is so incredibly big that it's absolutely the "very long tail" that drives the...
Select a domain name that exactly matches what searchers want, but don’t select an exact match domain name even if that’s what searchers want and that’s what you do. Contradictory statements like these drive small business owners crazy.
The same goes for a no-name blogger calling out someone prominent in the industry. For the record, my favorite failure is Topeka, Kansas changing it's name to Google, Kansas in an attempt to get Fiber in their city.
Hovering over a country will show you the country's name and how many visits the website saw from IPs in that country. It's there to help you understand where your visitors are located in the world so that you can see which markets are good for...
Finally, he may conclude his purchase by visiting the site directly, having bookmarked it after previous visits, or simply remembering the domain name. Gone are the days where marketers just bought a print ad, hoped for the best, and categorized...
Islands” is the name Yandex gave to its interactive snippets, which evolved from the concept of rich snippets, and gives site owners the ability to add various functionality of their choosing. As such, it will speed up the link between searches and...
Login with Amazon allows users to login to registered third party websites or apps ('clients') using their Amazon user name and password. Clients may ask the user to share some personal information from their Amazon profile, including name, email...
Sites like the Google+, Digg, Reddit, Stumbleupon, YouTube, Flickr, Facebook, Twitter, LinkedIn, Pinterest, to name a few can help marketing teams get their content out to influencers and buyers alike.
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known brands as well as by many larger household name brands.
Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...
Don't skip name, address, phone, business description, events, offers, and other better-known markup opportunities and just focus on these. Do you have a member of your staff that has a well-known name in your industry or niche?
In order to optimize your logo for your brand term make sure to include your brand in the image file name, URL where the image is hosted, alt attribute, and title of the image. PLAs are another great way to take up brand real estate for an...
It will always possible for people to name reasonable exceptions, except, for one fact – Google is not building spam fighting algorithms to evaluate each individual site on the web. You may need to sacrifice short term revenue to get back to a...
Since then her numerous guest posts and interviews on the topic have made her name synonymous with being an author of a business book – a credential that gives her personal brand an uplift in other facets of business and life.
This includes name, address, contact information, business website, etc. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that...
The blue check mark identifying verified pages and profiles will appear in timelines, stories, search results, news feed ads and while users hover over the name of a page elsewhere on the site. Facebook is getting into the verification business...
Just as the name suggests, you can use goal templates to make it easier for you to find and set goals that meet your organization's business objectives. If you're a website owner who tracks visitors' actions using Google Analytics, you're likely...
