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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). When an industry can't come to common consensus about what a high-profile term really...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. You're starting a new business. For the sake of clarity, let's say you're starting a new business based on...

  3. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Because you won't magically know what works and what doesn't for your business model. Not every social network is going to help your business or your customers. And no doubt each person brings their own personality and moral values into the...

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    A couple of weeks later at the Video Summit in San Francisco, a keynote panel discussed the question, "Is YouTube's Business Model Broken? So, it appears that YouTube may have had its "Bay of Pigs Moment" and will now fix its broken business model...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Put together a list that includes both successful direct competitors who are very active in PPC as well as top companies in a similar industry or with the same business model. Raise your hand if you’ve seen your costs slowly but steadily increasing...

  6. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Distribution of video to premium publishers was always part of the model, but it quickly became clear that video was the key opportunity. But as we learned more about the deficiencies of the existing online video model; it became clear that with...

  7. Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

    As Stoppleman tells it, their model is very much like Google's in the sense of cat-and-mouse. Amidst mounting pressure from outside competition, he was about to do something his conscience told him was a bad idea, but his family business of three...

  8. SEO Basics: 8 Essentials When Optimizing Your Site

    Know Your Business Model Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.