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Business Marketing Small Carrie Hill

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  1. Demographics and Interests: Coming to a Google Analytics Profile Near You

    If you see “Demographics,” “Interests,” and “Geo” in the menu, you’re in business. Above, you can see a note stating you’re required to make a small change to your tracking code. Google will hold back some of the original data if your sample set is...

  2. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.

  3. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    A few days later I found out about a business trip and decided I wanted to find a red pair of shoes. Running a promotion on LinkedIn can have good results for business-to-business (B2B) entities. It's worth a try if you have the budget, small...

  4. So I Have this Web Site...

    I've heard from a lot of small business owners who think the Web site will market itself. Small business Web site owners should have Flash elements on their sites, such as footers or image slideshows, but building the whole site in Flash is a...

  5. How SMBs Can Optimize their Social Networking Time, Part 1

    Awhile back, I wrote "Small Business Owners Need Twitter and LinkedIn," and Jeff Quipp wrote "Social Media Marketing for Small Business. Many small business owners know that there's benefit to be had from social networking; the challenge is not...

  6. SearchDay | Setting Expectations for SEO

    As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Applying some small business common sense to the topic can bring you...

  7. Better Targeting = Better Leads -- Demographics for SMBs

    Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. Many banner advertising opportunities and targeted Web site ads are available, if you have a...

  8. Yahoo Adds Targeting to Search and Content Ads

    As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's search ad platform and content network.

  9. Marketing your SMB with Time & Elbow Grease

    One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. Compete -- has a paid and free version, data is limited for small competitors. Quantcast -- has a paid and free version, data is...

  10. Users and Search Engines Want the Same Things

    As small business owners, we don't have time to buy one tire at a time. Let's focus on two major "points of light" to consider when you're building or overhauling your small-business Web site to be both search- and user-friendly.

  11. SEW Experts: Users and Search Engines Want the Same Things

    In today's small business search engine marketing column, "Users and Search Engines Want the Same Things," Carrie Hill explains that, while those are two very different things, you can often serve both audiences by being smart with your Web site...