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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. Marketers must allocate time to review smartphone performance and update bid adjustments on a regular basis, working to find...

  2. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. The Search Agency said that its automation can let its customers reduce their account management workforces by 90 percent.

  3. Small Business Social Media: 3 Tips to Get Started

    We've seen the emergence of social media and community management positions explode since 2011. That, coupled with realistic expectations, is the pathway to a successful social media campaign. There are three things a small business needs to think...

  4. Why Email Marketing Shouldn't be an Ugly Stepchild

    For example, launching a new social media campaign or local reputation management initiative is vastly easier with a large email list of interested recipients. Once operationalized, small business owners will find that launching social, local, SEO...

  5. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    When they do accept tasks, it is highly organized and usually logged into some type of project management software. Many teams will blast out content without a positive account management touch. Some strategic advice will come in the form of...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    If the BBC wanted to conduct a study, they should have sought the expertise of a large Facebook ads management company with data at their disposal. Choosing your ad targeting is one thing, but that needs a solid foundation from which to build your...