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  1. Attention Digital Marketing Director: Read This for Your Social Media Success

    When thinking about your content plan, think how the content you will create and publish will fit the mission and culture of your organization and the value of the products and services you provide. If social media marketing isn't your core...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    As Cohan explained, they have names like Jim Boykin and Kris Jones in the presentation rooms, their booths on the Expo Floor, and a “top notch commitment” throughout their services. Quantcast steps in offering a comprehensive services with enhanced...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Brand monitoring or social listening services at a total of $_______ / year. My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction. Compare Tactics Using a Common Currency Which social...

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The outcome is often a gap in expectations between the team delivering SEO services and the client literally banking on the results. The way SEO services are marketed and sold. As the ways we sell and deliver SEO services continue to evolve, the...