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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  2. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. On the corporate or agency side, the following...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. Take off the masks and you might find a traditional public...

  4. How to Make Your Keywords Fit Your Marketing Messaging

    My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses.

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. As Cohan explained, they have names like Jim Boykin...

  6. The Search Agency Launches Local Search Campaign Management Platform

    Traditional search agency services were developed for large clients and are service-intensive, The Search Agency says. Through The Search Agency, you will be able to focus down on local parameters, and be able to do it with preconfigured terms and...