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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Amazon is 10 years ahead of the curve and even leads strongly data-centric companies like Walmart. I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. JE: Amazon continuously optimizes every aspect of...

  2. Why SEO Can't Reside in a Silo

    In addition to encouraging repeat purchases, social and email marketing are also very effective at nurturing leads that an SEO campaign delivers, but may not have converted on the first visit. By combining SEO with a great website and effective...

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Generate leads. Shorten the sales cycle. Whether you work in an agency setting writing content for others all day while your own blog sits dry, or you're in-house writing content for every department but yours, it can be difficult to keep your own...

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    After investing all this time and money into marketing efforts that drive traffic to your website, it's ultimately the website's responsibility to convert that traffic into leads or sales. This is an important point because a negative perception of...

  5. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    It can be an app download that leads to a purchase, or a shopping process that starts on mobile and then finishes on a computer or tablet later in the day. Businesses that understand this will win," writes Jason Spero, head of global mobile sales...