I’ll be joined by Fionn Downhill, VP of Strategy for SyCara, Todd Friesen, Director of SEO at Performics, and David Naylor, SEO at Bronco. Most of what I don’t love about this space is running an agency (the business side of it).
What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it's well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and...
Kennedy, the Founder & MP of Beyond Ink and the FP & CMO of Joblr.net, interviewed Fionn Downhill, the CEO and President of Elixir Interactive, about the problems created because many of today's college marketing courses still omit search...
Over the past few months we've talked about how to build and grow your SEM business. Now you're a business owner. Your job as leader involves developing close relationships with those who work under you, as well as with your peers, business...
It's not about one department; rather it's about how that department integrates with others to achieve our business goals. This training includes imparting a clear understanding of our business processes and procedures, along with an understanding...
In today's Business of Search column, "Training Your Search Marketing Employees - Part 2," Fionn Downhill notes that because they're skilled in relation to their job, the priority is to train them to flourish in the agency.
Your employees are the most important asset of your business. If you hire someone with a lot of knowledge, they may not need to be trained in their specialty, but they'll need to be integrated into the ways of your business.
In today's Business of Search column, "Training Your Search Marketing Employees - Part 1," Fionn Downhill outlines some of her training methods for new search agency employees. Your employees are the most important asset of your business.
Based on the response to SEW Experts columnists Ron Jones (SEM.edu), Fionn Downhill, and William Flaiz, we know better. In fact, rather than linking to all their columns about learning SEM or how to attract and hire talent, I asked John Skroly...
Specifically, I explored how to evaluate whether you need to hire, and also how to determine the types of hires you'll need to make your business a success. Hiring employees is one of the most challenging areas of running a business.
The success of your search marketing business depends on the quality of the staff you hire. However, making the wrong choice can seriously impact your business. In other words, you're looking for someone who can contribute to your business and help...
In today's Business of Search column, "Recruiting the Right People for Your SEM Business - Part 1," Fionn Downhill warns that the success of your search marketing business depends on the quality of the staff you hire.
If the proposal talks to the business and marketing goals of the prospect, then there's a much better chance of conversion. What if the prospect won't tell me about their business and simply wants a proposal?
In today's Business of Search column, "Sales and Your Search Marketing Agency - Part 2," Fionn Downhill looks at these issues, including the pros and cons of performance-based relationships. A typical search marketing sales plan differs from other...
Now that you know how to win the right search marketing clients, it's time to look at probably the most important business area -- how to make sales. I've handled the sales for my business since we formed the company.
In today's Business of Search column, "Sales and Your Search Marketing Agency - Part 1," Fionn Downhill discusses ways a search marketing agency can gather sales leads, and turn those leads into sales.
Although we're in the business of marketing, there are many different things to consider when writing your own marketing plan. The truth is that you need to be active in most, if not all, of the above methods of marketing your business.
In today's Business of Search column, "How to Market Your Search Engine Agency - Part 2," Fionn Downhill continue her exploration of different ways to market a search engine marketing agency, such as networking, referrals, and partnering.
You're in the marketing business; therefore you should be an expert at marketing your own business! Buy a guerilla marketing guide at your local bookstore for some cost effective ideas on promoting your business.
In today's Business of Search column, "How To Market Your Search Engine Agency - Part 1," Fionn Downhill shows you how to reach your target market and get those leads, which are so important when developing and growing your business.
